About
Main bio
I’ve worked on products across healthcare, recruiting, investment, and culture. Often in situations where requirements are unclear, information is scattered, or different user needs collide. What I enjoy most is bringing order into that. Defining structure, shaping flows, and making sure people can move through a product without getting stuck or overwhelmed.
Currently at Fork Unstable Media, I design digital products across healthcare, e-commerce, and recruiting platforms. My work ranges from early structure and concept development to supporting implementation. I define information architecture, shape user flows, run workshops and usability tests, and work closely with developers to bring ideas into production.
it's me
dive into my work
Starting with why, not what
Before jumping into wireframes, I want to understand what problem we're actually solving. Sometimes the thing people ask for isn't the thing they need. My favorite projects start with good questions and end with solutions that feel obvious in hindsight.
think first, draw later.
no perfect world here!
Designing for real constraints
Perfect conditions don't exist. Budgets are tight, timelines are aggressive, legacy systems are messy, and sometimes you just can't talk to users directly. I'm comfortable making smart decisions with imperfect information and finding creative solutions within real limitations.
Collaboration over hero design
The best work happens when designers, engineers, and product folks are actually talking to each other—not throwing things over the wall. I genuinely enjoy the back-and-forth of figuring out what's possible, what's practical, and what's going to create the most value.
we, not me.
details build trust.
Making the invisible visible
Some of the most impactful design work isn't flashy—it's the progress indicator that keeps people oriented, the auto-save that prevents panic, the validation message that actually helps instead of just saying 'error.' These details build trust.
Selected works
Timeline
HAPEKO
Improved lead quality by redesigning the contact and lead generation flow. The work focused on separating company inquiries from candidate traffic and shaping a clearer path for businesses looking for recruiting support.
Sep 2022 - Ongoing
Münze Österreich
Designed and launched a price alert feature in three months. The feature increased returning users by 18%, improved conversion by 12%, and reached around 30% adoption on product pages.
Jan 2025 – Mar 2025
Medac
Defined the information architecture and content model for more than 15 country websites. The new structure helped local markets prioritize their target audiences and manage content more independently.
May 2023 – Dec 2023
Futurium
Led the product from research to handoff across six iterations. Delivered a no-download PWA with 1.5K monthly active users, a 4.2-minute average session duration, and a modular content system curators could manage without developer support.
Apr 2022 – Dec 2023